Jobs at Widgit Software

With a passion for symbols and inclusive communication, Widgit has pioneered educational software for over 40 years. As market and technology leaders of symbol-based software products, we have exciting plans for continued expansion – both in the UK and overseas.

Current Vacancies

  • Open close Digital Marketing Executive

    Job Purpose

    The Digital Marketing Executive will play a key role in executing Widgit’s digital marketing strategy, supporting the growth of brand awareness, customer engagement, and lead generation across UK and international markets.

    This role blends creative content production with hands-on digital execution, requiring a proactive individual who can deliver high-quality campaigns, optimise performance using data, and contribute to continuous improvement across all digital channels.

    Main Duties

    The primary focus of the role is to drive high-quality digital engagement and pipeline growth through content-led marketing, with particular emphasis on:

    • Creating impactful, accessible, and engaging video and visual content
    • Managing and optimising digital channels (social, website, email)
    • Supporting demand generation campaigns aligned to commercial priorities
    • Using data and insights to improve campaign performance and user experience
    • Ensuring all digital activity reflects Widgit’s brand, values, and accessibility standards

    This role will be instrumental in strengthening Widgit’s digital presence and supporting the customer journey, from awareness through to conversion and retention.

    Key Responsibilities

    Content Creation

    • Plan, create, and deliver high-quality digital content (video, graphics, landing pages, blogs) aligned to campaign objectives.
    • Produce engaging video content (e.g. product demos, tutorials, customer stories, short-form social content) tailored to different channels and audiences.
    • Support the execution of integrated marketing campaigns to promote products, features, and initiatives.
    • Ensure all content is consistent with Widgit brand guidelines and accessibility principles.

    Email Marketing and CRM Support

    • Support email campaign delivery, including content creation, building, testing, and scheduling.
    • Assist with audience segmentation and targeting strategies to improve engagement and conversion.
    • Ensure all email activity complies with GDPR and data protection standards.
    • Contribute to nurturing workflows and lifecycle marketing initiatives.

    Social Media

    • Support the management and growth of Widgit’s presence across LinkedIn, Facebook, Instagram, and YouTube.
    • Help develop and schedule engaging, audience-focused content aligned to marketing campaigns and key themes.
    • Monitor engagement, respond to comments, and foster an active online community.
    • Identify opportunities to increase reach and engagement (organic and paid).

    Website Management and User Experience

    • Maintain and update website content across Widgit’s current website platform, ensuring accuracy, usability, and SEO optimisation.
    • Use HTML/CSS to implement content updates, landing pages, and website enhancements where required, while supporting the transition to a new CMS platform.
    • Support ongoing website development, including campaign pages, content improvements, and optimisation projects.
    • Contribute to continuous improvements in user journey, engagement, and conversion rates.

    Collaboration and Continuous Improvement

    • Work closely with the Head of Marketing and wider team to support campaign planning and execution.
    • Collaborate with internal stakeholders (e.g. Product, Education, Customer Success) to align messaging and priorities.
    • Stay up to date with digital marketing trends, tools, and best practices.
    • Proactively suggest new ideas to improve performance, efficiency, and creativity.

    Person Specification

    Skills and knowledge

    Essential
    • Proven experience in developing and executing successful digital marketing campaigns.
    • Strong skills in video creation/editing (e.g. short-form, social-first content) with tools such as Camtasia.
    • Proficiency in design tools such as Canva and / or Adobe Creative Suite.
    • Knowledge of HTML, CSS, and JavaScript.
    • Experience using CMS platforms.
    • Experience with analytics tools (e.g. Matomo, Google Analytics).
    • Familiarity with email marketing tools (e.g. Mailchimp, DotDigital).
    • Strong communication skills (written and verbal).
    • Ability to prioritise workload and meet deadlines.
    Desirable
    • Experience in the EdTech sector or adjacent education / technology markets.
    • Understanding of customer journey mapping and funnel optimisation.
    • Experience supporting lead generation or demand generation campaigns.
    • Awareness of SEO principles and content optimisation techniques.

    Characteristics

    • Creative and proactive, with a willingness to bring new ideas.
    • Collaborative team player with a positive attitude.
    • Organised and able to manage multiple tasks and deadlines.
    • Detail-oriented with a strong focus on quality.
    • Curious and keen to learn and develop new skills.
    • Strong alignment with Widgit’s values of integrity, kindness, and quality.

    If this sounds like you and you like the sound of us and what we stand for, please email your CV and covering letter to our team at jobs@widgit.com by 2nd October 2026.

    Download the Job Description

    Download the Candidate Pack

  • Open close Business Development Manager

    Job Purpose

    The Business Development Manager will play a critical role in driving Widgit’s commercial performance, customer impact, and long-term growth. The Business Development Manager is a new business-focused role responsible for identifying, developing, and winning net new revenue opportunities in priority UK markets.

    The role will be expected to deliver measurable growth to help deliver Widgit’s 3-year strategy with particular focus on Multi-Entity Accounts (MEA), Symbol Friendly Organisations, projects, signage, and selected public sector or strategic opportunities.

    Working closely with the Head of Commercial, Key Account Manager, Commercial, Marketing, Education, and Customer Success teams, the role will build a high-quality pipeline, lead opportunities through to contract, and support an effective handover into onboarding, account management, and renewal.

    Focus of the Role

    The Business Development Manager reports to the Head of Commercial and is focused on generating sustainable new business growth across Widgit’s priority UK markets. The role will create and develop opportunities with Multi-Entity Accounts, Symbol Friendly Organisations, and customers requiring project-based or signage solutions.

    It will combine proactive prospecting with consultative selling, building relationships with decision-makers, understanding organisational needs, and shaping commercially viable solutions that deliver meaningful customer outcomes. The role will take opportunities from initial engagement through qualification, proposal, negotiation, and contract, before ensuring a clear and effective handover for onboarding, account management, and future growth.

    • New MEA revenue: identify and win opportunities with Multi-Academy Trusts, local authorities and other multi-site education customers.
    • Symbol Friendly growth: develop opportunities with organisations that want to embed symbol-supported communication across services, environments and customer journeys.
    • Projects and signage: grow revenue from communication boards, signage and related project-based solutions.
    • Strategic new opportunities: progress selected public sector and adjacent-market opportunities where there is a clear strategic fit, defined customer need and credible route to revenue.
    • Pipeline quality: establish sufficient qualified pipeline coverage, accurate forecasting and clear next actions through Widgit's CRM.

    Main Duties

    New Business Development

    • Build and execute targeted prospecting plans across MEA, Symbol-Friendly, projects, signage, and agreed strategic sectors.
    • Generate new opportunities through outbound activity, campaigns, events, referrals, professional networks, and coordinated account-based activity.
    • Qualify opportunities rigorously against customer need, strategic fit, likely value, decision process, timescale, and Widgit's capacity to deliver.
    • Lead discovery conversations, demonstrations, proposals, commercial negotiations, and procurement activity through to signed agreement.
    • Develop clear value propositions and business cases that connect Widgit's products, symbols, expertise, and services to measurable customer outcomes.

    Multi-Entity Account Growth

    • Apply and continuously improve Widgit's MEA sales playbook across relevant account types.
    • Map decision-makers, influencers, budget holders, and implementation stakeholders within complex organisations.
    • Create commercially appropriate proposals for group, multi-site, and phased deployments.
    • Work with the Key Account Manager to ensure new MEA customers are handed over with clear objectives, commitments, implementation requirements, and expansion potential.

    Symbol-Friendly, Projects, and Signage

    • Develop a qualified pipeline of Symbol Friendly Organisations in priority sectors such as public services, transport, leisure, sport, entertainment, and other agreed markets.
    • Sell consultatively, helping organisations understand how symbols can improve accessibility, inclusion, communication, and customer experience.
    • Coordinate internal input for scoped projects, ensuring proposals are commercially viable and delivery expectations are clear before commitment.
    • Identify repeatable propositions and route-to-market learning that can help Widgit scale successful activity beyond one-off projects.

    Commercial Discipline and Reporting

    • Maintain complete and accurate opportunity, activity, value, probability, stage and close-date information in the CRM.
    • Provide reliable weekly and monthly pipeline forecasts, highlighting risks, dependencies, and actions required to progress opportunities.
    • Track performance against agreed revenue and pipeline measures and take corrective action where delivery is off plan.
    • Use customer, market, and competitive insight to improve targeting, propositions, pricing, and sales effectiveness.
    • Contribute to annual planning by providing evidence on market potential, conversion assumptions, sales cycles, and resource requirements.

    Collaboration and Customer Handover

    • Work closely with Marketing to create targeted demand-generation activity, campaigns, collateral, case studies, and events.
    • Partner with Education and subject-matter experts to ensure proposals are credible, outcome-focused, and aligned with good symbol-supported practice.
    • Collaborate with the Key Account Manager and Customer Success teams to create a smooth transition from sale to onboarding, adoption, renewal, and expansion.
    • Agree opportunity ownership and contribution at the outset of shared deals, following Widgit's commercial attribution rules.
    • Share market learning across Commercial, Product, and the wider business to improve future propositions and customer outcomes.

    Values, Compliance, and Responsible Selling

    • Represent Widgit professionally and sell in a way that reflects integrity, kindness, and quality.
    • Ensure customer commitments, pricing, contracting, and data handling follow agreed internal processes and approval routes.
    • Avoid over-promising and ensure proposed solutions are deliverable, appropriate, and capable of creating meaningful customer value.
    • Support Widgit's purpose and B Corp commitments by balancing commercial performance with positive impact and responsible business practice.

    Measures of Success

    Measures will be agreed annually and aligned to the approved budget and commercial OTE plan. They are expected to include:

    • Achievement of the agreed net new revenue target.
    • New MEA revenue won.
    • New Symbol-Friendly revenue won.
    • Revenue from projects, signage, and agreed strategic opportunities.
    • Qualified pipeline value, coverage, and stage progression.
    • Conversion rate, sales cycle progression, and forecast accuracy.
    • Quality and completeness of CRM data.
    • Effective handover of new customers into onboarding and account management.
    • Evidence of collaborative working and positive customer outcomes.

    Person Specification

    Characteristics

    • A proactive, resilient, and self-motivated new business developer who enjoys creating opportunities and progressing them to a clear outcome.
    • Commercially astute, with sound judgement about where to invest time and how to balance value, probability, and strategic fit.
    • Consultative and curious, able to understand complex customer needs rather than relying on transactional selling.
    • Collaborative and open, with the confidence to lead opportunities while drawing effectively on colleagues' expertise.
    • Empathetic and credible with customers, including education, public sector, and commercial stakeholders.
    • Data-driven, accountable, and disciplined in pipeline management and forecasting.
    • Passionate about accessibility, inclusion, and improving communication for people with diverse needs.
    • Strong alignment with Widgit's values of integrity, kindness, and quality.

    Essential Skills and Knowledge

    • Experience in EdTech, SaaS, subscription software, education services, accessibility or an adjacent market.
    • Experience selling to Multi-Academy Trusts, school groups, local authorities, public sector bodies, or large multi-site organisations.
    • Proven experience of winning net new B2B revenue in a consultative sales or business development role.
    • Evidence of managing a sales cycle from prospecting and qualification through discovery, proposal, negotiation, and close.
    • Experience of selling to organisations with multiple stakeholders, sites, or decision-makers.
    • Ability to build and manage a structured pipeline against an annual revenue target.
    • Strong written and verbal communication, presentation, and proposal-writing skills.
    • Confident commercial negotiation skills and ability to work within defined pricing and approval parameters.
    • Experience using a CRM consistently for opportunity management, forecasting, and reporting.
    • Ability to work cross-functionally with Marketing, Customer Success, subject-matter experts, and operational teams.
    • Ability and willingness to travel to customer meetings, sector events and the Warwick office as required.

    Desirable Skills and Knowledge

    • Understanding and experience of selling to international schools.
    • Understanding of SEND, inclusive communication, and the role of symbols in supporting communication and understanding.
    • Experience of developing new propositions or opening adjacent markets where the sales process is not yet fully established.
    • Experience selling project-based, signage, training, or professional service solutions alongside software.
    • Awareness of public procurement, tenders, and framework-based opportunities.

    If this sounds like you and you like the sound of us and what we stand for, please email your CV and covering letter to our team at jobs@widgit.com by 8th October 2026.

    Download the Job Description

    Download the Candidate Pack

Can’t find what you’re looking for? Regardless of the role, we’re always keen to hear from like-minded individuals as we continue to grow our team.

Send in your CV and an overview of yourself to jobs@widgit.com, and we’ll reach out if we have something available in the next 3 months.

Our Commitment to Diversity, Equity, and Inclusion

Diversity, equity, and inclusion are fundamental to who we are at Widgit. We’re proud to nurture a culture that embraces all walks of life – with staff joining us from university through to retirement age.

From embracing disability and neurodiversity to championing female voices within our leadership team, we’re mindful of diversity when seeking new talent – ensuring everyone feels empowered to reach their full potential.

See our Diversity, Equity and Inclusion Statement.

Meet the people behind the symbols: our team of Widgiteers, by learning Who we are

Find out more About Widgit.

Our Home in Warwickshire

We believe the right environment makes better work possible. Our Warwickshire office reflects just that: a space that is inclusive, creative and built for collaboration. It is where ideas grow, resources take shape and our team comes together to make it all happen.

With a recent expansion, the office now includes dedicated spaces for focused work, quiet time and collaboration – all in a bright, welcoming setting that supports the way we work best.